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MantaSleep — Shopify 2.0 rebuild + metafields
Shopify 2.0 rebuild and metafield-driven product architecture for a sleep wellness brand on Plus, with international expansion across 4 markets.

(01)
The Challenge
MantaSleep had grown faster than its theme could keep up with. Product pages were inconsistent, content updates required developer time, and the path to international markets needed a stack that wouldn't break under three more storefronts.


(02)
The Solution
Stack
Shopify Plus, Shopify 2.0, Liquid, metafields, Shopify Markets.
Role
Lead Plus rebuild + metafield architecture + international expansion.
What we did
- 01Rebuilt the entire theme on Shopify 2.0 with a unified PDP template that pulls from metafields — every product page stays consistent, and content updates are now non-engineering work.
- 02Added customisation logic on PDPs (colours, sizes, materials), an enhanced gallery with zoom and pan, and a sticky add-to-cart that lifts mobile conversion.
- 03Implemented automatic discount calculation in the cart with clear savings visualisation, plus collection-page filtering for product discovery.
- 04Extended the architecture to three new international markets with localisation, multi-currency, and region-specific shipping / tax.
(03)
Results
+18%
conversion rate
+24%
mobile CR
4
markets
Shopify 2.0
rebuild
MantaSleep's marketing team now ships product pages and promos directly, and the same stack runs four markets.
- +18% conversion rate
- +24% mobile conversion rate
- 4 international markets live
- Shopify 2.0 rebuild

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