Unstrap

Unstrap is a premium watch retailer featuring a custom Shopify 2.0 theme with multi-currency support, advanced filtering, and personalized shopping experiences for luxury timepiece enthusiasts.

The Challenge

The client needed a sophisticated e-commerce platform for their premium watch retail business that could handle complex product variations, support international customers with multiple currencies and languages, and provide an immersive shopping experience that matches the luxury nature of their timepiece collection. They required advanced filtering capabilities, seamless customer account management, and integrated customer communication tools while maintaining exceptional performance and user experience across all devices.

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The Solution

Custom Shopify 2.0 Theme Development

We built a completely custom Shopify theme from scratch using Liquid, HTML, CSS, and JavaScript, specifically designed for the luxury watch retail market. The theme features elegant product presentations, sophisticated layouts, and premium visual elements that reflect the high-end nature of the timepiece collection. We implemented responsive design principles to ensure the luxury shopping experience translates perfectly across desktop, tablet, and mobile devices.

International Commerce & Localization

We integrated comprehensive multi-currency functionality through specialized apps, allowing customers to view prices and complete purchases in their local currency for a truly global shopping experience. Additionally, we implemented Langify integration for automatic website translation, providing customers with personalized experiences in their preferred language. This combination of currency and language support significantly expanded the store's international reach and customer accessibility.

Advanced Product Discovery & Filtering

We developed sophisticated collection filtering systems that allow customers to efficiently browse and discover products based on multiple criteria including brand, price range, style, and features. The product pages include dynamic variant switching with corresponding image updates, providing customers with detailed visual representation of each watch variation. These interactive features enhance product exploration and help customers make informed purchasing decisions.

Customer Engagement & Communication

We implemented comprehensive customer account functionality allowing users to register, log in, and manage their purchase history and preferences. The platform includes a WhatsApp sticky button for direct customer communication and support, enhancing the personal service aspect crucial for luxury retail. We also integrated Klaviyo for sophisticated email marketing campaigns, enabling targeted customer engagement and retention strategies based on browsing behavior and purchase history.

Results

The Unstrap platform has successfully established itself as a premium destination for luxury watch enthusiasts, combining sophisticated design with powerful e-commerce functionality. The multi-currency and multi-language capabilities have significantly expanded the international customer base, while the advanced filtering and product discovery features have improved conversion rates and customer satisfaction. The integrated communication tools and personalized marketing capabilities have enhanced customer relationships and driven repeat business, positioning Unstrap as a leading luxury watch retailer in the digital marketplace.