← All workJewelry and accessoriesVisit the store ↗
Unstrap — Custom Shopify 2.0 + multi-currency
Custom Shopify 2.0 theme with multi-currency, advanced filtering and Klaviyo for a luxury watch-strap retailer.
(01)
The Challenge
Unstrap sells premium watch straps to a global, knowledgeable audience that expects a luxury experience and accurate pricing in their own currency. The previous theme couldn't carry the catalogue or the brand standard.
(02)
The Solution
Stack
Shopify 2.0, Liquid, custom theme, Langify, multi-currency app, Klaviyo.
Role
Lead theme build + integrations + retention setup.
What we did
- 01Built a fully custom Shopify 2.0 theme from scratch in Liquid + JS, designed for the premium watch-strap aesthetic across desktop, tablet and mobile.
- 02Integrated multi-currency and Langify so customers see local pricing and language without the brand losing consistency.
- 03Implemented filtering by brand, price, style and feature, with dynamic variant switching that updates imagery on PDPs.
- 04Added customer accounts, WhatsApp sticky chat for high-touch support, and Klaviyo for behavioural email and retention.
(03)
Results
+18%
international sales
+14%
conversion rate
+14%
avg order value
10/10
translations restored
Unstrap now serves international customers with localised pricing, a luxury feel, and a retention engine working in the background.
- +18% international sales
- +14% conversion rate
- +14% average order value
- 5 currencies supported
More Projects
Your store could be next.