Rebecca Berrington

Rebecca Berrington is a website that offers graphic design services and products for individuals and businesses.

The Challenge

The client needed a sophisticated website that could handle complex design requirements, affiliate functionality, and provide an exceptional user experience. They required a platform that could serve both as a showcase for their graphic design services and a functional e-commerce store with advanced features.

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The Solution

Advanced Content Management

We implemented editable content through Metaobjects and Metafields, allowing the client to easily update and modify site content without developer assistance. This flexibility ensures the website can evolve with the business needs while maintaining professional design standards.

Complex Visual Design & User Experience

We developed a sophisticated design featuring sticky sections that are fully responsive and compatible across all browsers. A light/dark mode toggle was implemented, allowing users to switch between color schemes based on their preference. The design includes complex animations and transitions that enhance the visual appeal while maintaining excellent performance.

Customer Management & Authentication

We built comprehensive customer login and registration functionality, enabling users to create accounts, save preferences, and track their purchase history. This system provides a personalized experience for returning customers and facilitates better customer relationship management.

Advanced Affiliate System

We developed a sophisticated affiliate program where customers can become affiliates and create unique discount codes to share with others. When these codes are used for purchases, affiliates receive automated payouts through PayPal integration. This feature required extensive development and security testing to ensure reliability and fraud prevention.

Communication & Business Integration

We integrated Klaviyo for comprehensive email marketing automation and customer engagement tracking. A custom contact form was developed with Sendgrid integration for reliable email notifications. Additionally, we implemented a custom PDF invoice download feature, allowing customers to easily access and save their purchase documentation.

Modern Technical Implementation

The website was recently rebuilt using Hydrogen due to API deprecations, ensuring it remains current with the latest Shopify technologies. Server-side rendering was implemented to improve performance and loading speeds. We continue to work on new features and enhancements for this ongoing client relationship.

Results

The website successfully serves as both a professional showcase for graphic design services and a fully functional e-commerce platform. The affiliate system has created an additional revenue stream and expanded the customer base through referral marketing. The comprehensive content management system allows the client to maintain the site independently, while the modern technical implementation ensures excellent performance and future scalability.