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Manukora — Shopify Plus checkout-extensibility app

Custom Shopify Plus checkout-extensibility app for a premium New Zealand Manuka honey brand — upsells where they actually convert.

Manukora — Shopify Plus checkout-extensibility app - Custom Shopify Plus checkout-extensibility app for a premium New Zealand Manuka honey brand — upsells where they actually convert.
+24%avg order value
+28%subscription signups
+18%checkout CR
1custom checkout app

The Challenge

Manukora is a premium brand with a sophisticated buyer, but most upsell tactics felt cheap and broke the experience. They needed a way to offer relevant complementary products at the moment of decision — without dropping people out of the flow.

manukora section divider between challenge and solution

The Solution

What we did

  • Built a custom checkout-extensibility app on Shopify's latest checkout APIs that surfaces personalised upsells inside checkout.
  • Tuned cart UX with smart promotion handling, bulk-discount calculation and clear savings visualisation.
  • Refined theme details to keep visual consistency with the premium feel of the brand at every step.
  • Continued as a long-term partner, shipping new features and refinements alongside the in-house team.

Stack

Shopify Plus, Checkout Extensibility, custom Node.js app, Liquid theme.

Role

Lead checkout-extensibility build + ongoing retainer.

Results

Manukora's checkout now does real work for AOV without ever feeling pushy.

  • +24% average order value
  • +28% subscription signups
  • +18% checkout conversion rate
  • 1 custom checkout-extensibility app

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our process

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In a personalized consultation, we'll identify your business goals, ideal customer, and brand essence to create a custom solution.