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Collegiate Knitwear Designs — Shopify + affiliates
Shopify rebuild and affiliate program for a US collegiate-knitwear brand, with campus partners, reviews and shipping apps.
(01)
The Challenge
Collegiate Knitwear had a niche product line — university-branded sweaters — but their store wasn't surfacing it well. Navigation by school was clunky, organic visibility was thin, and there was no engine for letting student ambassadors drive traffic on their behalf.
(02)
The Solution
Stack
Shopify, Liquid, custom theme, affiliate platform, review app, shipping integrations.
Role
Lead end-to-end — theme rebuild, IA, affiliate program, integrations.
What we did
- 01Rebuilt the theme with cleaner navigation and product organisation so customers can find sweaters by university and category in two clicks.
- 02Restructured collections, metadata and on-page content to align with school-name search intent and improve organic discoverability.
- 03Integrated shipping apps that calculate accurate rates and clearly communicate delivery options at checkout.
- 04Stood up an affiliate marketing engine for campus influencers and student organisations, with tracked attribution and commission management.
- 05Added a customer review platform on PDPs to build social proof and feed product-level feedback to the team.
(03)
Results
+18%
conversion rate
+12%
pages per session
-14%
exit rate
+12%
avg order value
The store now turns campus communities into a reliable, tracked acquisition channel.
- +18% conversion rate
- +12% pages per session
- -14% exit rate
- +12% average order value
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