Collegiate Knitwear Designs — Shopify + affiliates

Collegiate Knitwear had a niche product line — university-branded sweaters — but their store wasn't surfacing it well. Navigation by school was clunky, organic visibility was thin, and there was no engine for letting student ambassadors drive traffic on their behalf.

What we did

• Rebuilt the theme with cleaner navigation and product organisation so customers can find sweaters by university and category in two clicks.
• Restructured collections, metadata and on-page content to align with school-name search intent and improve organic discoverability.
• Integrated shipping apps that calculate accurate rates and clearly communicate delivery options at checkout.
• Stood up an affiliate marketing engine for campus influencers and student organisations, with tracked attribution and commission management.
• Added a customer review platform on PDPs to build social proof and feed product-level feedback to the team.

Stack

Shopify, Liquid, custom theme, affiliate platform, review app, shipping integrations.

Role

Lead end-to-end — theme rebuild, IA, affiliate program, integrations.

The store now turns campus communities into a reliable, tracked acquisition channel.

• +18% conversion rate
• +12% pages per session
• -14% exit rate
• +12% average order value