TramwayPath — Custom prize-ticket Shopify app + rebuild

TramwayPath sells experience tickets that double as entries to high-value prize draws (homes, flats). They needed automation around ticket generation, fair drawing logic, referral mechanics and a subscription model — none of which Shopify out-of-the-box supports.

What we did

• Built a custom Shopify app in Node.js + React that automates ticket generation per purchase, sends branded confirmation emails, and runs draws fairly.
• Implemented a referral program where customers earn extra tickets when their referral codes are used by new buyers, with full attribution.
• Rebuilt the storefront in Liquid with a conversion-focused, mobile-first redesign that explains the prize model clearly and builds trust.
• Extended the app with a subscription option for recurring entries and added cancellation logic that correctly excludes refunded tickets from draws.

Stack

Shopify Plus, custom Node.js + React app, Liquid theme, scheduled job runner.

Role

Lead app build + theme rebuild + ongoing development.

TramwayPath now runs an automated, fair, and growing prize-draw business off one connected stack.

• +28% ticket sales
• +22% referral signups
• +18% repeat buyers
• 100% automated draws