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TramwayPath — Custom prize-ticket Shopify app + rebuild

Custom prize-ticket Shopify app and a full site rebuild for a UK draw business — automated tickets, referrals and subscriptions.

Dining area with skylights and sliding doors onto the garden

Client: TramwayPath
Industry: Entertainment
What we did: Shopify PlusAppsThemesUI/UXSEOPerformance

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The Challenge

TramwayPath sells experience tickets that double as entries to high-value prize draws (homes, flats). They needed automation around ticket generation, fair drawing logic, referral mechanics and a subscription model — none of which Shopify out-of-the-box supports.

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The Solution

Stack

Shopify Plus, custom Node.js + React app, Liquid theme, scheduled job runner.

Role

Lead app build + theme rebuild + ongoing development.

What we did

01Built a custom Shopify app in Node.js + React that automates ticket generation per purchase, sends branded confirmation emails, and runs draws fairly.
02Implemented a referral program where customers earn extra tickets when their referral codes are used by new buyers, with full attribution.
03Rebuilt the storefront in Liquid with a conversion-focused, mobile-first redesign that explains the prize model clearly and builds trust.
04Extended the app with a subscription option for recurring entries and added cancellation logic that correctly excludes refunded tickets from draws.

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